PMFTC opens IQOS stores in Metro


    PMFTC Inc., an affiliate of Philip Morris International, is opening its first four IQOS stores in Metro Manila today to provide adult Filipino smokers smoke-free alternatives.

    PMFTC president Denis Gorkun said that while IQOS was initially made available in the country through several retail outlets as early as April 2020, the opening of the four IQOS stores this month marks a significant step towards achieving the company’s vision of a smoke-free future.

    The company said the IQOS tobacco heating system will provide Filipino adult smokers aged 21 and above better alternatives to combustible cigarettes.

    The innovative product includes an electronic device called IQOS that is used to heat tobacco sticks under the HEETS brand.  The tobacco-filled sticks wrapped in paper are subjected to a patented heat-control technology that precisely heats without the burning process.

    The IQOS HeatControl technology heats tobacco instead of burning it to deliver the taste of real tobacco.

    PMFTC said the first four IQOS stores will open at Eastwood Mall in Libis, Quezon City; SM Mall of Asia in Pasay City; SM Southmall in Las Piñas City; and Estancia Mall in Pasig City.

    The stores carry PMI’s line of smoke-free products, devices, heat sticks and a full range of accessories.