For more than 60 years, World Vision’s work has centered on changing the lives of the most vulnerable children and their communities. As a child-focused global Christian organization, World Vision is committed to giving every child an opportunity to live “life in all its fullness.”
World Vision constantly challenges itself in finding new ways or innovative campaigns or programs to widen its reach and increase partnerships so that it can give hope to more children in the Philippines.
World Vision launched “Hope Town”, an experiential booth featuring a day in the life of one of its sponsored children, Nica. The public gets to witness Nica’s story come to life as they enter the booth which is an exact replica of her home and community in North Cebu. At the end of the walkthrough awaits another exciting experience in a whole new dimension thru a VR video with a 360 perspective of Nica’s life.
The unveiling of Hope Town was attended by World Vision Ambassadors Inigo Pascual, Enzo Pineda, and Bianca Umali together with World Vision National Director Rommel Fuerte. The Ambassadors also roamed around the mall and invited people to visit and see what the Hope Town has to offer through a short challenge.
“We invite everyone to become part of the transformational development that is happening in the lives of the most vulnerable children. As our Hope Town Experiential Booth ushers you into the journeys of our communities, I pray that God will make known to you the path of life that is full of joy and blessings forever. Thank you for your support to the Filipino children and to World Vision Philippines,” said Fuerte.
Catch the first run of Hope Town at the TriNoma Cinema lobby (4th floor in front of Krispy Kreme) from January 27 to February 09, 2020.
Hope Town is made possible with a partnership from brand activation company Excite Inc., Max’s Restaurant, ComCo Southeast Asia and with the help of World Vision advocates Rodel Flordeliz of Nognog in the City, Ria Lumandog of Sugar Smile, Rod Magaru of The Rod Magaru Show, Earth Rullan of Earthlingorgeous, Ed Uy of Where is Ed Uy?, and Jeman Villanueva of Orange Magazine TV.