Wear the patch story

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    (From left to right) Tiger Balm Philippines brand manager Rhiadel Garcia with Genson Distribution Inc.’s chief executive officer Eugene Yap, president Diane Yap, general manager Charles Justin Kho, and key account manager Karen May Buan. PHOTO BY RHOY COBILLA
    (From left to right) Tiger Balm Philippines brand manager Rhiadel Garcia with Genson Distribution Inc.’s chief executive officer Eugene Yap, president Diane Yap, general manager Charles Justin Kho, and key account manager Karen May Buan. PHOTO BY RHOY COBILLA

    Tiger Balm, which has been tried, tested and trusted by generations for many years, recently launched its new medicated plaster to help soothe aches, pains and discomfort.

    Wearing this plaster tells one’s story of strength, dedication, passion and care, as one relentlessly pursues a cause or works to accomplish a task day after day.

    Rhiadel Garcia, Tiger Balm Philippines brand manager, said being proud of what one has accomplished in life represents those stories and the company aims to drive more positive reinforcement among customers, particularly the millennials.

    The hydrogel technology on non-woven ventilated material makes the plaster comfortable to use and easy to apply. Produced by Haw Par Healthcare, Tiger Balm plaster is locally distributed by Genson Distribution Inc.

    Charles Justin Kho, Genson general manager, said in an interview when one uses the plaster, it leaves no residue on the skin and works more than what one expects.

    The brand hopes to become the customers’ partner in being proud of what they do, he said.

    “The quality that one gets from our premium products is well worth its value,” Kho said.