Upholding social responsibilities in times of crisis

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    Haier PH and Willy’s relief operation in Tabaco and Malinao, Albay

    The year 2020 has been tough for Filipinos as countless calamities ravaged our communities and a current pandemic that has been affecting our way of life. Just recently, two devastating back-to-back Typhoons hit the country which affected hundreds of thousands of our kababayans in Luzon.

    On November 1, Super Typhoon Rolly, considered the strongest typhoon ever recorded in recent history struck the southern region of the Philippines, and an estimated two million Filipinos have been affected, many of whom lost their homes and livelihood. Less than two weeks after, Typhoon Ulysses resulted in extreme flooding in provinces, including Metro Manila and some parts of Central and Northern Luzon, that previously devastated by Typhoon Rolly.

    In the past months, Filipinos worked together to provide support and aid to affected communities and families. One of the brands that have been constantly extending emergency relief efforts is Haier Philippines, a global home appliance brand.

    Haier Philippines, in partnership with its dealers Alsons & Willy & Sons initiated “Tulong Tulong, Sabay Sabay Tayong Aahon,” a donation drive that aims to meet the immediate and urgent needs of the families affected in Brgy. Minto, Guinobatan, Albay, Brgy. Niño Jesus, Iriga City, Camarines Sur, Tabaco & Malinao Albay.

    During the 3-day relief activity, Haier distributed grocery and rice packs, polo shirts, and umbrellas to over 650 families who are affected by Typhoon Ulysses.

    Haier has been responsive to the existing socio-economic issues, extending helping hands to Filipinos in times of crisis. The company earlier responded to the Mount Taal victims by visiting the area and providing clothes and food supplies for more than 200 families. The brand also donated two Haier refrigerators to frontline workers who have been working tirelessly to fight the coronavirus pandemic.