Century Tuna, the country’s number 1 canned tuna brand, is heating up the summer season with the country’s hottest and sexiest stars, Nadine Lustre and Alden Richards, headlining this year’s Century Tuna Superbods.
The two showbiz royalties star in Century Tuna’s newest TV commercial which highlights the message that Everybod can be a Superbod, putting emphasis on the concept that everyone, regardless of age and background, can be a better version of themselves through proper diet and exercise. The commercial highlights Nadine and Alden as the ultimate fitspirations. With their fit and toned body, both stars prove that by eating fish daily, moving, and making the right choices every day, anyone can easily be better versions of themselves.
“For this year, we have chosen Nadine and Alden to front line Century Tuna Superbods 2020. Known for their confidence, athleticism, and healthy lifestyle, both of them are great inspirations to enjoin everyone to be more active and fit,” says Greg Banzon, EVP and COO of Century Pacific Food, Inc.
The TVC is a lead up to the highly-anticipated search for Century Tuna Everybod Superbod 2020 with the prevailing message: “Every day is a chance to be a better you.” This summer, Century Tuna is upping the ante as it opens the competition to anyone who leads not only a healthy and fit lifestyle but is also socially aware and vouches for an advocacy.
He/she must be a Difference Maker, someone who can make a stand to empower Filipinos to be the best they can be. This is their opportunity to promote health as an everyday commitment. He/she must also be a Voice Lifter by amplifying the voice of the Filipinos and communicate positivity to help uplift the confidence of others; and a Cause Supporter, someone who is a fearless advocate of causes relevant to health and wellness.
Open to male or female with Filipino heritage, and must be 18 to 60 of age, the Century Tuna Everybod Superbod contestant can be a student-athlete, a doctor who is a fitness advocate, a fit mommy, a chef who owns a healthy meal plan subscription, or even a preschool teacher who is also a bodybuilder.
Qualified contestants will be judged based on the following criteria: 30% Body, 30% Personality, 20% Transformation Story, and 20% Advocacy and Social Impact.
Grand winners (1 male, 1 female) will take home Php 500,000 each, runners-up (1 male, 1 female) will win Php 200,000 each while the rest of the finalists will take home Php 10,000.
Like Nadine and Alden, you too can make every day a chance to be a better you with Century Tuna.