JUUL Labs published the outcome of their most recent research in the Harm Reduction Journal which showed encouraging signs that use of its products over a longer period led to participants abstaining from smoking combustible cigarettes. .
Their study showed that after six months of JUUL product use, the proportion of smokers reporting 30-day abstinence from cigarette smoking had climbed from 47 percent at the end of the three-month follow-up assessment to 54 percent after six months.
This is a follow-up to the company’s previous peer-reviewed study that reported that after three months, nearly half of the participants who smoked combustible cigarettes at the start of the study had successfully abstained from cigarette smoking for 30 days after purchasing a JUUL starter kit.
According to JUUL Labs, the seven percent increase in abstinence rate is unprecedented and incredibly promisingThe company, as part of its continuing research program, intends to conduct future follow-up assessments like this study for up to 18 months.
“We understand that it takes time to observe the real-world impact of our products, which is why we have set up multiple extensive, ongoing longitudinal studies that ask tens of thousands of eligible adult participants about their use of JUUL products and combustible cigarettes,” the company said.
By observing how participants change their behaviors over time gives JUUL Labs valuable insight into the role the product plays in moving adult smokers away from combustible cigarettes. “With this information, we can learn what factors drive higher abstinence rates and minimize cigarette consumption among adult smokers.
The research was participated in by 15,456 US adults who were established as current smokers of conventional cigarettes and recruited at their first purchase of a JUUL Starter Kit in a retail store or through the JUUL.com website.