In a bid to help boost recycling of their plastic bottles, Coca-Cola Philippines has announced an industry-first initiative of evolving the iconic green color packaging of their Sprite recyclable plastic bottles for a clear, new look.
“Sprite’s status as one of the biggest and most recognized brands in the world can largely be attributed to its crisp lemon-lime taste and its iconic green bottle design. This is why, as part of our journey towards a World Without Waste, we are transitioning our green Sprite plastic bottles to clear ones as clear plastic is much easier to recycle,” shared Coca-Cola Philippines Marketing Director Sharon Garcia-Tanganco.
As one of the numerous brands offered by Coca-Cola Philippines, the transformation of Sprite recyclable plastic bottles from green to transparent bottles is part of the company’s World Without Waste goal of collecting and recycling the equivalent of every bottle or can it sell by 2030.
This packaging milestone makes Sprite one of the first soft drinks in the Philippines and in Asia to introduce a bottle made from 100% recycled plastic.
“We recognize that packaging waste is an urgent issue – globally and here in the Philippines. As a company, we are determined to be part of the solution and we’re working to go further and faster in our actions, such as eliminating hard-to-recycle packaging from our portfolio,” Winn Everhart, Coca-Cola Philippines President and General Manager further added.
The Philippines is the largest Sprite market in ASEAN and the first market in ASEAN to begin the clear plastic bottle transition. The transition will expand to other markets in Southeast Asia through 2020.