Real Beauty at The SM Store is all about starting 2020 with a clean slate. Re-aligning, re-emerging, reimagining, and refreshing.

    From bespoke beauty and headlining make-up to age-appropriate skincare and achieving your very best hair, The SM Store has everything you need to be the real you.

    Discover a brave new world in make-up, skincare, and K-beauty this season. Head on over to The SM Store and take beauty and style inspiration from #SMRealBeauty.

    Skin is in. Shine on and meet the Korean trend of Glass Skin. From daily cleansing rituals to new-in products that help you achieve lit-from-within perfection, these skin heroes are leading the charge.

    Challenge convention with neon or glittered make-ups as well as with bold colored lipstick or refresh the classic look that never goes out of style.

    Dare to be seen, come as you are, whoever you are. Show your real (inner) beauty. Every new year is a chance to celebrate you!

    Check out The SM Store Real Beauty catalogue filled with the best beauty ideas plus the latest in fashion, shoes, bags and accessories. Don’t forget the voucher next time you’re in the store to get the special discount.