SMFI bags seven PH Quill Awards


    SM Foundation (SMFI) has bagged three Merit and four Excellence awards at the recent 18th Philippine Quill Awards for its exemplary communications strategies and efforts under five categories, namely Audio/Visual, Social Media Programs, Publications, Community Relations, and Corporate Social Responsibility (CSR).

    SMFI executive director Debbie P. Sy expressed her gratitude for the International Association of Business Communicators (IABC) Philippines for the said awards. The IABC Philippines, through the Philippine Quill Awards, honors exemplary communication research, programs, skills, and creative work.

    Sy highlighted that these recognitions confirm the efficiency of the communications strategies of the SMFI in cascading its social good efforts to its stakeholders.

    “Being able to bag several Quill awards is a bonus for us since our main goal is to promote social development, especially in areas where we operate,” she said. “Winning the Quill means that we are on the right track especially on communicating our social good efforts.”

    She added the SMFI personnel and officials believe that effective communication engages their stakeholders.

    “As a practice, we will continuously innovate our social good programs to provide social development for our stakeholders,” she stressed, noting that SMFI continuously improve its CSR communications through its #SocialGoodStories program.

    “It’s not just putting our message out there; but it’s also making sure that our stakeholders can hear us,” Sy said.

    SMFI believes that end-to-end communication efforts present proof of a company’s commitment to sustainable social development.

    If the communication strategy is well contextualized and authentic, “your social good program can unite various institutions in spreading social good – which in turn multiplies impact,” Sy pointed out.