Under the theme “Hands That Work,” the Lifestyle Philippines delegation in the German trade fair, Ambiente 2020 celebrated Filipino craftsmanship.
The event was held in Messe Frankfurt, Frankfurt, Germany on Friday, 7-11 February 2020 through the leadership of the Department of Trade and Industry’s (DTI) Center for International Trade Expositions and Missions (CITEM), in partnership with the Philippine Trade and Investment Center– Berlin.
The Philippine furniture and home décor sector presented an exciting collection of products that highlight the capable, skilled hands of local manufacturers and their material manipulation techniques that enable them to turn various raw materials into quality export products.
This year’s Philippine delegation in Ambiente will feature Tarlac as the very first Partner Artisan Community. One of Tarlac’s representatives is Woodinspirations Crafts, who showed their wood manipulation expertise for the first time in Ambiente.
Using only sustainably sourced wood, Woodinspirations Crafts have been making bowls, trays, decorative, fashion and homestyle items from discarded wood pieces. Workers from nearby industrial parks that assemble chip sets and wiring systems sell the wood which the company then repurposes and transforms by stitching pieces together.
Another representative, Tuy Arts and Designs originally specialized on abaca handmade paper and products. It has since evolved to explore other fiber-based raw materials. Using their knowledge in design, product development and visual arts, the company was able to manufacture upcycled products using sugarcane leaves. The leaves are skillfully crafted by the wives of the sugarcane farmers providing them with an additional income.
The companies uses recycled materials such as ground coffee beans, wine and PET bottles and fuse them with abaca handmade paper and sugar cane leaves to create new upcycled products.
The participation is under the Lifestyle Philippines banner, the industry branding initiative of CITEM focused on bringing the product design sector towards greater global recognition by participating in overseas trade fairs.
This year, Philippine exhibitors are joining different lifestyle events in key major cities around the world and will be coming home to Manila FAME for a bigger and stronger show on October 15-17 in Metro Manila, Philippines.