Sitel launches new customer experience suite


    Sitel Group, a global leader in end-to-end customer experience (CX) products and solutions, today announced the launch of EXP+, its Enterprise Experience Platform, a flexible solution with complete cloud capability that is designed to simplify the delivery of end-to-end CX services, while boosting efficiency, effectiveness and customer satisfaction.

    EXP+ offers integrated and vertical-specific solutions tailored to clients’ specific needs, including performance management, chat, email, voice-based contact center solutions, digital transformation, automation, data-driven insights and CX consulting.

    “With EXP+, we are redefining CX delivery through our robust digital solutions and human-oriented services defined under four connected product families – Empower, Engage, Explore and Evolve. Within this ecosystem, elements work together seamlessly to continuously improve our clients’ CX delivery, drive more efficiency and create greater business value” said Martin Wilkinson-Brown, Chief Marketing Officer, Sitel Group.

    While each solution within the EXP+ platform delivers value as a standalone product, the power of the platform is revealed when multiple solutions work together tailored to clients’ CX goals. EXP+ solutions integrate seamlessly, sharing information, eliminating data silos and creating momentum across CX delivery. This flexible integration propels CX strategies forward, generating maximum impact and minimal effort needed with every addition.

    Launching with Sitel Group’s new EXP+ solution, the company also announces a new brand message: “Create Connection. Value Conversation.” Aligning with the seamless integration of technology and the human touch apparent in the EXP+ solution, Sitel utilized Sitel MAX , or My Associate Experience, to devise this brand message from the ground up through more than 500 hours of employee ideation sessions across 16 countries.

    “By involving and listening to our employees through Sitel MAX, we had more than 11,000 votes across our business for our new brand message,” said Wilkinson-Brown. “This project was truly a testament to our commitment to improving the associate experience. Our new brand exemplifies what we do for our clients and who we are for our people. Through this new identity combined with the new EXP+ platform we are transforming the future of CX to provide our employees and our clients with an unparalleled experience.” For more information about EXP+, visit