In May of 2004, Sitel became the first global business process outsourcing (BPO) company to set up shop in Baguio City. The location was chosen as the starting point of what would become the company’s strong presence in North Luzon. Four sites later and going strong as the biggest private direct employer in Baguio, Sitel celebrates 15 years of business success and operational excellence in the City of Pines.
“Baguio has been incredibly good to us for the past 15 years and it still shows potential for further growth,” Haidee Enriquez, Chief People Officer – Sitel Philippines, Australia and New Zealand shared. “From just 35 employees in 2004, we have steadily increased to well over 5,000 within our four Baguio sites servicing a wide range of international and local clients.
With our continued expansions, we have continued to provide employment opportunities and benefits that extend not just to our associates but also to their family members.
To commemorate 15 successful years in Baguio, Sitel launched “Baguio Kinse” – a celebration of 15 years of amazing work, camaraderie and outstanding achievements.
Throughout 2019, the Sitel Baguio Barkada held a series of fun activities, recognition programs, community-building events, charity drives and more. The culminating event for the year-long commemoration held at year’s end was the Baguio KINSElebration. Hosted by radio disc jockey Grasya Pantasya and local celebrity MarkyHora, the event brought together over 2,500 Sitel Baguio associates for a fun-filled evening at the Melvin Jones Football Grounds.
“As we look back we realize that what’s special about the past 15 years in Baguio is not just the successes we have experienced professionally, but the lives we have uplifted within the community,” said Ian Zafra, Vice President of Operations, Sitel Baguio. “We’ve helped families, sent children to school, helped improve the quality of life. We’ve also forged strong partnerships with the local government, businesses in the area and universities in the region.”
The global customer experience company still has more plans for its Baguio operations. In the years ahead, the company looks forward to strengthening its position even further in the City of Pines, providing more job opportunities and giving more people invaluable training and education through Sitel Academy and its partnerships with the Baguio academe.