ONCE a humble hotdog cart in Madison Square Park, Shake Shack has grown to become a food empire in its own right. It is now considered one of the best burger chains in the US.
Filipinos who were lucky enough to try it during their visit to the US raved about the smashed burgers that Shak Shack offers, creating a following of burger enthusiasts that eagerly waited for the day that it would out up shop in the Philippines.
That dream became a reality this year when Shake Shack opened the doors of its first Philippines branch in High Stree BGC.
The hot welcome received by the brand prompted SSI, the franchise holder of Shake Shack to begin firming up plans to put up a second branch. Last December 6, the burger joint found its second home at the SM Megamall Fashion Hall, bringing the well-loved burgers right at the center of Metro Manila.
Shake Shack again collaborated with local Manila purveyors, producers and artists to make SM Megamall a distinct community gathering place. The menu features two concretes exclusive to SM Megamall. First, the Mega Mangga! is an ode to the national fruit and features vanilla custard blended with fresh mango and graham, topped with freeze-dried mango.
For a sweet and salty flavor, Shack fans can try the Coconut Pie Oh My which is vanilla custard blended with Wildflour’s coconut pie and toasted coconut, and five percent of sales from this concrete benefit Children’s Hour organization providing welfare and development for Filipino children in need.
Local artist Kris Abrigo reimagined the textures and colors of the Ortigas skyline for a mural on the back of the Shack facing Edsa. His design has also been adapted into exclusive swag including socks and a t-shirt available at the Shack.