Rejuvenating the beauty business


    When the pandemic broke out, businesses instinctively placed its plans on the shelf, cancelled their marketing campaigns or simply postponed introduction of new products.

    However, Ever Bilena Cosmetics Inc. managed to revive the business hit the hardest by the quarantine with its new product line, Hello Glow.

    Hello Glow is a complete line of skin rejuvenation and whitening products expertly designed and formulated using only safe, high-grade nourishing and effective natural ingredients. It comes in four key items: the 4-in-1 whitening soap, clarifying toner, sunscreen cream, and whitening cream.

    Launched last February, Hello Glow, has sold 50,000 sets through its traditional direct selling and increased fivefold during quarantine, with most transactions done online.

    Following its success, the EBCI team relaunched in June, fully to online entrepreneurs, which resulted to 300,000 sets sold in only a month’s time. Denice Sy-Munez, EBCI chief sales and marketing officer, proudly shares, “We exceeded our initial 600,000 set target for the year in just 4 months, which the whole team feels is a big milestone for us!”

    Although they initially faced logistics setback given a skeletal workforce and limited mobilization during the quarantine, Hello Glow still managed to gain a following among skin care enthusiasts and entrepreneurs alike: “People were more conscious about using the lockdown period to improve their skincare regimen. Moreover, many are looking for sources of income. We have former flight attendants and beauty queens who are now active distributors of Hello Glow.”

    To date, Hello Glow has over 2,500 resellers, but Denice confesses there is still a lot more saturation efforts that can be done to expand the network and strengthen the brand.