IT goes without saying that being a mother is one of the toughest and most noble jobs to take on. A mother’s role becomes more heroic in her children’s lives as she tackles the day-to-day challenges of meeting her family’s needs more so during this COVID-19 pandemic. Occasionally recognized, her selfless efforts deserve nothing less than our utmost appreciation.
That’s why this Mother’s Day, Red Ribbon pays tribute to all mothers for their unwavering love and dedication through the years and especially in this ongoing COVID-19 crisis by enjoining Filipinos through a nationwide “Thank You, Mom!” Campaign. The campaign is symbolized by a “red gift ribbon” icon which conveys both gratitude and tribute for moms as seen across the brand’s communication materials in their Mother’s Day campaign.
To further promote their expression of gratitude for the unsung mom-heroes, Red Ribbon brings a sweet surprise to mom-frontliners, presenting them with their bestselling cakes that will best honor them on their special day.
With the help of their delivery partners from GrabFood and Foodpanda, Red Ribbon provided a delightful surprise to Mom-Delivery Riders. They were requested to visit the store and pick up “orders” as part of their daily work routine, not knowing that a Red Ribbon Chocolate Dedication Cake with a special personalized message from their own family would be waiting for each of them.
Apart from this, Red Ribbon also collaborated with LalaMove to bring a sweet surprise to Mom-Medical Frontliners, including doctors, nurses, and administrators of key hospitals in the country such as The Medical City Ortigas, Philippine General Hospital, and Cebu City Medical Center.
“The kind of hard work and sacrifice our frontliners do is akin to a mother’s nurturing love. That is why mom-frontliners — whether they are in the medical field, on the roads, or in their homes — are worthy of every gesture, big or small, that truly honors and appreciates them,” said Kent Mariano, Marketing Head for Red Ribbon.