Providing business opportunities amid COVID-19


    Santé, one of the active global players in the direct selling and wellness industry, announced recently that it is looking to provide business opportunities for those whose livelihood is affected by the current global health crisis.

    Despite the pandemic, the company continues to receive a steady demand for its premier organic health and wellness products and services, Santé CEO Joey Marcelo noted. In March, the demand for Santé’s Daily-C, a non-acidic Vitamin C, has increased by more than 1000 percent.

    “We’ve seen the change in the buying behavior of our customers. People are buying online and are also shifting their focus to preventive care. Since Santé’s products fall under the wellness category, we continue to receive a growing demand,” added Marcelo.

    This steady growth urged the company to strengthen its online presence. It also utilized technology to transform quickly and cater to the demands of the “new normal.” The move also aims to attract more distributors, called Santé Business Owners, to put up their own direct selling business.

    “We reacted fast, making sure that our online systems are working, from our customer services to online ordering systems. Most importantly, we made sure that the top management was visible. Virtual meetings were done daily with our teams and business owners,” Marcelo added.

    Santé makes it even safer and easier for potential business owners to jumpstart their business.

    “Our Business Owners are glad to have a business that is, in a way, pandemic-proof. The global health crisis may have minimized person-to-person interactions, but we have helped them to shift to online selling. They are now all back on track,” Marcelo said. “Santé will remain wide open for those who want to jumpstart their direct-selling business.”

    Known for its flagship product, Santé Barley, the company has developed a comprehensive selection of everyday barley-based products. They are made, specifically with organic barley grass, as certified by BioGro, New Zealand’s leading organic certification agency.