FOR many years, coconuts have been a popular alternative amongst consumers for a multitude of reasons. First is the versatility of coconuts to be converted to different forms, and second is the wide variety of health benefits it provides.
For Philippine-based coconut processor ProSource International Inc. (ProSource), seeking further ways to innovate on the fruit is their primary mission. With its growing popularity and the presence of new-breed technology, ProSource, with their international brand NUCO, received positive attention during the recent holding of the 2nd World Coconut Congress, where they introduced their unique product offerings.
Led by an outstanding lineup of manufacturing experts locally and abroad, the event brought together decision-makers and health enthusiasts alike, as they discussed fresh ideas relevant to the Philippine Coco industry.
“I use coconut-based products every day, and in almost every way I can,” said Filipina celebrity Bianca King. “I use it for my personal skin and hair care, and even when I cook or bake. It’s a local fruit I swear by.”
Taking part in the lineup of activities during the 2nd World Coconut Congress, King starred in her cooking show segment where she prepared two delightful plant-based meals, all featuring her favorite products from ProSource and NUCO, their bestselling Coconut Wraps, Crunch, and Virgin Coconut Oil.
For her, switching to a plant-based diet has helped her achieve her personal goals, and with the exceptional properties of coconuts, she has found it as one of her preferred alternatives as a more refined product.
Marco Reyes, now one of the key players in the local coconut industry, is a living testimonial for the miracle fruit as an option for weight loss. “I used to be big, like really big, and I have also tried many fad diets before which never worked. But when I tried out this local weight-reduction plan, wherein I put ProSource and NUCO products at the core of my daily intake, I lost about 50 lbs. in a span of 6 months. No exercise at all,” he shares.
For ProSource and NUCO Director Ricky Santos, growing up in the Philippines allowed him and his family to see poverty and the struggles of a Filipino coconut farmer first hand.
While the Santos family lived comfortably, the case was not the same for the men who nobly tilled the soil. Since then, the Santos family has made it their mission to create a positive change in the Philippine coconut landscape, thus giving birth to ProSource and NUCO.