Women have come a long way from the traditional role as the homemaker in the Filipino family. Today, women are successful business owners, social leaders, and C-level executives in many corporations. With today’s technology, female empowerment can come in many forms. For Google, their video platform Youtube is one such way for people to learn new skills and create livelihood opportunities.
“At a time when women’s resources are being hit the hardest, YouTube remains to be a platform that they can use to their advantage. It allows them to upskill and seize the opportunities in the growing digital economy,” said Bernadette Nacario, Google Philippines’ Country Head.
To celebrate International Women’s Month, Google recently held the Digiskarteng Pinay online event which highlighted the experiences of successful female YouTube content creators and the stories of women who have used YouTube to bounce back from the pandemic.
“Digiskarteng Pinay empowers women to learn and develop skills in their own time and pace so they can take full control of their lives as they pursue growth and entrepreneurial opportunities,” says Google Philippines’ Industry Head Gara Santos-Ontiveros.
Juliette Piquero and Dielian Certeza turned to YouTube to start their own businesses when the pandemic hit.
Being naturally fond of cooking, Piquero spent her spare time learning how to bake by picking up recipes and tips from local cooking channels. She was able to turn her hobby into an online cake shop called Nenita’s Cakes and Pastries .
“YouTube makes it easy for us to learn new things at our own pace. Because it is accessible anywhere, anytime, I had more opportunities to equip myself with the latest baking techniques. I used it as my reference for recipes to baking trends, leading to sales. It definitely helped me and my family during these challenging times,” Juliette shared.
For Certeza, the loss of a part-time job due to the pandemic prompted her to find an alternative source of income to fund her and her siblings’ studies. She thought of putting up an eatery that serves unlimited chicken wings. Dielian turned to Youtube to diversify her knowledge on sauce recipes. Through content she found on the video platform, she was able to put up Hot Chicks to support their family’s daily needs.
For other Pinays who are having second thoughts about putting up a business, Dielian advises, “YouTube is like a free school. Small-scale entrepreneurs like me who have no formal training in cooking can instantly feel like a chef. Just trust the process, calm your mind and your heart, and find what you are passionate about.”
For lifestyle-turned-business vlogger Tinmay Arcenas, the pandemic convinced her to share her knowledge in business handling at a time when people need guidance in finding ways and alternatives for continuous income. With her new content, she feels that she has found her space in content creation. To date, Tinmay has 40K+ subscribers and shares videos about their poultry farm and pungko-pungko business, along with tips on how to be more productive and earn money even in the middle of a pandemic.