New sets at better prices


    The LEGO Group announces a review of its recommended pricing for all new products that are available at its LEGO Certified Stores and retail partners in the Philippines from January 2021. This is in line with its commitment to enable more children in Southeast Asia to get their hands on the value that LEGO brings.

    Rohan Mathur, Marketing Director, Southeast Asia at The LEGO Group, said “The LEGO System of Play prepares a child for life as it appeals to the imagination while developing the creative urge and joy of creation. As part of our mission to inspire and develop the builders of tomorrow, our review of the recommended retail pricing for all new products in the region will enable greater accessibility of LEGO play among our fans and families as we empower children to become creative, engaged, lifelong learners.”In the new year, shoppers can look forward to the launch of more than 100 new LEGO sets. These new sets leverage the limitless versatility and creativity of the brick to delight and surprise young builders with varying interests.

    LEGO DUPLO introduces builders as young as 1.5 years old to the world of building with bricks twice the size of standard bricks. It enables children to build anything they can imagine and create their own play world. The DUPLO assortment covers a broad range of themes and models, and offers everything from cute animals to iconic figures and cool vehicles, as well as colorful DUPLO bricks for free play.

    LEGO CITY, which features iconic vehicles and buildings that are familiar to a city backdrop, aims to create a realistic world for children to explore and stimulate their creativity. More than 30 new sets have been added to depict every day, real-life heroes in action-packed scenarios for hours of build-and-role-play fun.

    LEGO Friends celebrates dreams as it helps kids to explore and deepen their interests and identities based on real-life settings. 2021 will see a focus on sustainability and modern living to educate children of its importance to our society.