Malnutrition is still a major problem that the Philippines has to address. The lack of proper nutrition has serious deleterious effects on the long-term health and quality of life of an individual. Task Force Zero Hunger was created specifically to address this concern and it has officially launched the Pilipinas Kontra Gutom movement.
The campaign was initiated following the creation of the National Food Policy (NFP) in October. It brings together government agencies with groups from the different sectors such as academe, non-profit organizations, private corporations and the general public work hand in hand to address the root of the nation’s concern on involuntary hunger. These include challenges on food production, food distribution and accessibility, hidden hunger and malnutrition, including immediate food needed during times of crises.
“Hunger persists as a complex, multidimensional problem which we face as a nation. This movement calls on all organizations and each and every Filipino to help our fellow Filipinos.
Lahat kasali, lahat kasalo. Everyone must be involved and everyone must contribute so everyone will be able to partake of a meal so we can end hunger together.” says Task Force Zero Hunger Chairman Secretary Karlo Nograles.
The founding members from the private sector are Coca-Cola, Dole Philippines, Johnson & Johnson Philippines, McDonald’s, Metrobank, and San Miguel Corp. who pledged their support for the Zero Hunger task force. They have initially pledged to provide 100,000 meals for identified communities in NCR and key priority areas through Ronald McDonald House Charities’ McDonald’s Kindness Kitchen. In addition to the initial demonstration of commitment to provide food for the affected communities, 3,000 infant kits for children below 2 years old will also be distributed.
As solving the problem on hunger and providing sustainable solutions require greater participation from various sectors of society, Pilipinas Kontra Gutom invites companies, the academe, and non-government organizations to join the movement.
Organizations, companies and groups may help through programs that support farmers and food producers; malnutrition advocacy for kids below 5 years old and below 2 years old as well as pregnant women and lactating mothers; assistance through meal donations during a crisis, among others. These support the roadmap to achieving zero hunger and the key result areas outlined in the NFP.
Pilipinas Kontra Gutom likewise calls on the public and those who want to help provide food for more Filipino communities especially during this crisis may donate through rmhc.org.ph.