Morning weekend market run


    GREENFIELD Development Corp.’s newest Urban Farm offers fresh produce, ready-to-consume products as well as household items, alongside an outdoor dining area where customers can have their breakfast or brunch.

    Healthy and organic products are available at wet market prices from 6 a.m. until noon every Saturday at the Urban Farm, located at the Greenfield District Central Park.

    Gourmet coffee, breads, organic produce, jams, jellies, cured meat, cheese, olive oils, spices, pies, pastries, muffins, mushroom chips, honey, truffle, poultry, seafood, meat and rice variety, among others, are being offered which guarantee a diverse choice of goods to choose from.

    Victor Basa
    Victor Basa

    Michael Andan, Greenfield head of marketing communications, said the Urban Farm is not just another weekend market as it ensures consumers a premium and affordable market shopping experience.

    The Urban Farm team thought of offering something fresh to the growing community in the area, so it invited curated vendors to bring to life the farm-to-table concept.

    Andan said about 30 vendors will sell their products. The company is eyeing to have up to 50 to 60 vendors every Saturday morning.

    “It is just really contacting a good number of our existing vendors and getting new ones,” he added.

    Urban Farm’s central location makes it is accessible to people from the north and south.

    Those living in condominiums and homes near the Greenfield District as well as those who reside in Mandaluyong and Pasig will have the easiest access to this Saturday market.

    Rhea Chong
    Rhea Chong

    Andan said Greenfield also aims to enhance the people’s lifestyle besides promoting the local scene and supporting sustainability.

    He added that only a few developments in the metro offer green spaces. “The company wants to put value on holistic living,” he said.

    Urban Farm encourages people to live a healthier lifestyle and aims to help local and small businesses to thrive.

    “We are giving all the tables (to them) for free as long as it is working,” Andan said, noting that vendors have to advise the team whether or not they will come back.

    He said Urban Farm is also working to make the weekend shopping experience plastic-free and zero-waste.

    Other activities will be mounted to ensure that Greenfield District visitors stay entertained and remain loyal, he added.