More meaningful, entertaining shopping sale


    As part of its goal to help businesses engage their customers and provide meaningful shopping experiences, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is launching its 3.3-4.4 Mega Shopping Sale, with TV host Willie Revillame as the newest brand ambassador.

    According to Martin Yu, director at Shopee Philippines, Revillame’s generous heart and playful personality perfectly represents the platform and how it helps Filipinos during these challenging times.

    Together with Revillame, the platform also hopes to further leave a positive impact on Filipinos by making online shopping accessible and entertaining with everything it has in store for them at the sale.

    The first mega sale of the year will feature exclusive discounts and mega shopping deals, daily themed mega promotions, big prizes at the 3.3 Shopee Milyonaryo TV Special as well as additional perks at the 3.3 ShopeePay Cashless Festival.

    The sale will surely get consumers, brands, sellers and partners buzzing as the platform ushers it with a strong sense of purpose and three key commitments: to create meaningful shopping experiences for Filipinos, a positive impact for Filipinos in need through partnerships and promos, and opportunities for more brands and sellers to thrive further in the digital space.

    As it continues to navigate through the pandemic and address needs as more businesses and consumers transact online, the platform noted the trends that will drive growth in the Philippine e-commerce landscape in the new normal.

    Yu said the platform has three key predictions for the Philippine e-commerce market this year – payments, logistics and digitalization.

    He added the total number of orders completed by the platform’s mobile wallet, ShopeePay, across the region grew four times.

    Digital payment has become the preferred mode of transaction for both consumers and businesses, he related. It will also drive the cashless movement offline as more people become accustomed to e-commerce.

    The platform offers a wide range of digital payment options to cater to evolving needs through ShopeePay.

    With e-commerce on the rise, Yu also said logistics will become even more important in meeting expectations for efficient deliveries, especially for daily necessities and household essentials.

    In the Philippines, the platform saw an over 2.5 times increase in food-, health- and home-related items shipped from its warehouse.

    Brands and sellers need to ensure parcels are delivered in a timely and cost-effective manner, Yu said, by tapping into the extensive and integrated logistics networks of e-commerce platforms.

    Last year, Shopee Express expanded its geographical coverage to reach even more users, including those in rural areas. The platform also saw more brands tapping on its logistics infrastructure, with brand items shipped from its warehouses increasing threefold.

    Brands, small and medium enterprises, and entrepreneurs were all pushed to implement digital strategies to reach their customers amid the lockdowns and government restrictions, he noted.

    As online selling becomes a big revenue channel, he pointed out that e-commerce platforms need to adapt and work with businesses to implement innovative retail strategies to engage customers in a differentiated manner and grow their presence online.

    The platform works closely with brands and sellers to constantly push the boundaries and create new, exciting and unique shopping experiences.