MOK launches new flagship product


    As more people want to quit smoking, they turn to alternatives to wean themselves off of the habit. One of the more popular cigarette alternatives are heat-not-burn (HNB) devices which heat tobacco leaves instead of burning it to provide a cigarette-like experience while minimizing the harmful effects that smoke brings.

    MOK, the first HNB brand locally available in the Philippines entered the market last year with the launch of its MOK 1.9 and MOK mini. At the heart of MOK devices are sophisticated electronics highlighted by its heating pin technology which heats the tobacco just enough to release a flavorful nicotine-containing vapor without burning the tobacco itself.

    MOK Philippines recently unveiled the latest device in their heat-not-burn product line, the MOK 2.0, an ultra-lightweight and compact device that embodies taste, tech, and style with its high-tech OLED panel, fast pre-heating cycles, fast charging feature, and premium colorways of brown, gold, and blue.

    “This is the most premium MOK device that’s out in the market. The new MOK 2.0 boasts of defined, angular shapes that’s distinct and truly elegant on its own. Again, still ultra-lightweight, still compact, and its matte metallic finish furthers MOK’s signature of sophistication,” shares Cax Mayuga, MOK Philippines’ Marketing Director.

    Aside from the MOK 2.0, the company also launched MOK mini Plus. The new compact device featured further improvements to perfect its minimalism and functionality. MOK mini Plus has a faster pre-heating cycle and now comes in a matte metallic finish.

    “MOK continuously innovates and adapts to more advanced technology to give a better alternative to cigarettes, without losing the pleasurable tobacco experience. It’s the brand of innovation that we are so proud to uphold and share with all adult smokers,” adds Mayuga.

    MOK 2.0 is the flagship product of a new line of MOK products to be launched in the Philippines and will be available on December 15 in MOK official stores in Shopee, Lazada, and select hubs of GrabMart Express as well as MOK Specialty Kiosks in Eastwood Mall, SM City North EDSA, SM City Sta. Mesa, SM City Manila, and METL!VE.