Modern yet familiar ‘Home of Joy’


    JOLLIBEE takes customer joy and convenience to a brand-new level with the opening of its first Level Up Joy Store in the Philippines – the new Jollibee Katipunan in Quezon City.

    Students and residents have been eagerly anticipating the grand re-opening of this Jollibee branch in Katipunan which underwent major renovation last year. On November 6, the jolliest hangout and famous landmark along Katipunan Avenue has finally opened its doors once again – showcasing the coolest and Instagrammable store design of the country’s number one fastfood chain as well as exciting innovations that bring greater customer convenience.

    “In an industry as competitive as ours, Jollibee continuously finds ways to pioneer groundbreaking innovations that enhance customer experience and bring greater convenience to our patrons,” says Jollibee Philippines President JJ Alano. “The Level Up Joy Store is the start of a new era for Jollibee and is part of our commitment to bring joy to our customers every step of the way – with our great-tasting food, better looking stores, exciting innovations and warm, personalized service.”

    Out of the current 1,181branches nationwide, the re-opened Jollibee Katipunan store is the 33rd newly renovated store that features a contemporary and fresh, cool vibe that is sure to appeal to customer of all ages. From its modern store design, brightly-colored digital menu board, sleek lighting and fixtures, and vibrant murals, customers stepping inside the Level Up Joy Store will be transported to a new and elevated world of joy that will make their dining experience and bonding moments extra joyful and special.

    To celebrate the much-awaited opening of Jollibee’s Level Up Joy Store in Katipunan, a ribbon cutting ceremony and store blessing program was held on November 5 attended by Quezon City Mayor Joy Belmonte, Jollibee Foods Corporation (JFC) Chief Real Estate Officer William Tan Untiong, Jollibee Philippines President JJ Alano, Jollibee Global Brand CMO and JFC Philippines Country Business Group and concurrent Jollibee Philippines Marketing Head Francis Flores, Jollibee Regional Business Unit Head for Metro North Joan Aquino, as well as teen actor and brand ambassador Joshua Garcia.

    “The opening of the first Level Up Joy Store in Katipunan marks another significant milestone in our journey. It is a symbol of our commitment to elevating dining experience and bringing next level joys to our loyal customers,” said JFC Chief Real Estate Officer William Tan Untiong.