Millennials’ home of choice


    A couple of years ago, the word millennial blithely referred to “kids these days”—self-entitled younglings on the cutting edge of everything. The truth is, millennials have evolved—growing older, yes, but definitely wiser. With ages ranging from mid-20s to early 30s, they are feeling the urge to settle down and reshape their priorities. Such concerns include growing their careers and making their first pile. And for them, one clever option is buying their own homes and investing in properties.

    Fortunately, BRIA Homes, a trusted developer of affordable housing, has become the home of choice for a vast number of young and ambitious property seekers—the millennials.

    Ready to embrace adulthood, this generation of achievers is drawn towards the kind of environment that promotes balance between a busy, up-tempo work life and the solace of a peaceful home. And this is precisely what BRIA Homes offers in all its fifty-plus residential communities across the country.

    To begin with, it has been quick to adapt to technology. Its communities have reliable internet connections for maximum productivity, a feature that especially appeals to the telecommuting generation. With the health crisis spurring young professionals to work remotely, they need to keep work disruptions to a minimum.

    With their internet-ready homes, the residents are encouraged to do digital payments—for both local and international bills—through BRIA’s partner banks. Using e-wallets such as All Easy, GCash, and PayMaya also allow them to remit their payments from the safety of their homes.

    To further assure wellness-conscious millennials, it highlights its property management with stringent hygiene measures. Regular sanitation is done in all common areas; social distancing is observed at all times; and frequent handwashing is promoted among homeowners and staff. For any community-related concerns, BRIA residents need only to access its 24/7 digital Customer Relations Management (CRM).

    Homeowners need not travel far for their essential needs. BRIA’s gated communities are located close to retail establishments, schools, churches, commercial districts, government agencies, and hospitals. Motorists and commuters will appreciate the proximity to major roads and highways and the accessibility of transport hubs.

    In matters of design, it will always be the right fit for the millennial generation, which puts a premium on visual appeal. The house models are as stylish as the structures are sturdy.

    Their sleekly laid-out interiors provide room for expansion.

    Now think of such prime features coming at affordable prices, following BRIA’s tried-and-tested formula of Affordability (Mura) + Quality (Dekalidad) = A Beautiful BRIA Home for Every Filipino. All things considered, BRIA Homes is exactly what millennials are looking for, which explains why a BRIA property will always be their home of choice.