Michael Kors is pleased to share its 2020 Lunar New Year campaign, which invites viewers on a playful journey home for the holiday.
The campaign video takes fans on a whimsical trip via airplane, train, car and motorcycle to reach home in time for New Year’s celebrations. Along the way, travelers will find perfect gifts and accessories for arriving in style, including the ultra-luxe Cece bag with a special jeweled clasp, eye-catching gold and red jewelry pieces, and the Maci watch with a chic embossed leather strap in a lucky red hue.
In an homage to traditional stop-motion techniques, the sky, mountain, desert and cityscape scenes were created in cinematic red and orange hues, and shot with an innovative Bolt High Speed Cinebot camera. The accompanying still-life imagery also features the product in the miniature sets.
This year’s money envelopes are embossed with the Michael Kors Signature logo pattern and are available in select stores worldwide.