Luxury Italian shoemaker names new China brand ambassador

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    ACTRESS Cecilia Liu Shishi was named the luxury Italian shoemaker Tod’s new China brand ambassador, joining hands to steer the house towards a new era.

    The brand’s 2020 new “T” logo is a simple marque that has a deeper meaning standing for timeless, talent and time – a philosophy that sees the brand’s applying the best of its talents to enduring the test of time, creating timeless masterpieces.

    In like manner, Cecilia’s unique personal style and sophistication resonate with the inner elegance of the brand; her composure and fine grace expressively convey the style and culture borne from the brand’s Italian DNA.

    In the name of love and passion, she interprets the brand vividly with a unique fashion attitude that reflects her intimate and profound understanding of life.

    The brand presented a limited collection within the SS18 offerings on May 18, 2018, working exclusively with Cecilia. Since Cecilia’s Chinese Zodiac sign is rabbit, she added many bunny details to the design. With the collection, the brand made true her dream of being a fashion designer, the two achieving more together as she showed a strong sincerity and passion in her work with the house.

    In her best and most gorgeous years, Cecilia spent countless classic moments of Italian romance and charm with the brand, and in turn she continuously imbued the brand with new and energizing inspiration. Her passion is indeed infectious, and the brand grows ever brighter as time goes by.

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