EVEN against the toughest odds, hope remains connected to our sporting spirit. As professional competition slowly returns around the world, we at Nike are reminded of the feeling of fandom. The thrill of experiencing disbelief, with all its reawakening power. And, moreover, the joy of collective celebration.
“Never Too Far Down,” a film narrated by LeBron James, aired during Tiger Woods’ return to the golf course. It extends Nike’s “You Can’t Stop Us” campaign.
To mark the occasion, James, Woods and Serena Williams offer their thoughts on the power of sport:
“Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game, because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.” — LeBron James
“Sport can still be a positive force for so many people. I am looking forward to [the charity match] this weekend and creating a platform to raise money for Covid relief and hopefully remind folks of the levity and joy that golf and other sports can bring to the world.” — Tiger Woods
“Sport is the one thing that’s true, it doesn’t matter what you look like, where you’re from. Everything is left out in the arena. For me, I put it all out there on the court as a player, but it also feels that way as a fan. You feel that joy when someone you’re rooting for wins. That’s because of the unity that sports bring us.” — Serena Williams
Nike continues to support athletes around the world, by offering daily inspiration and information to help everyone stay active, positive and healthy—together.