Learn, Lead & Grow with the Sitel Barkada


    Sitel Group officially launched its new recruitment marketing campaign and Employee Value Proposition (EVP) – “Learn, Lead & Grow with the Sitel Barkada”. In the company’s newly minted recruitment messaging, Sitel Group encapsulates its commitment to nurturing a company culture that provides associates the freedom to learn, grow, be themselves and have fun while being part of a workplace barkada defined by trust and a sense of belonging.

    The new Sitel EVP, launched along with Sitel Group’s new brand message Create Connection. Value Conversation. was created to help give Sitel associates a clearer picture of what the company prioritizes and the initiatives they are taking to improve the associate experience

    “We have been working on crafting a meaningful and truly impactful EVP since late last year,” shared Jorelle Robles, Head of Marketing and Corporate Communications for Sitel Philippines, Australia, New Zealand. “We believe a company should provide more than just financial remuneration, but rather, an integrated, balanced associate experience that offers an empowering culture, opportunities to do meaningful work, growth and development, in a safe and secure work environment.”

    Under the new EVP are several key pillars each aimed at providing different benefits to Sitel associates. These pillars include Kada Hakbang (each step), Kada Pagkakaiba (each individual), Kada Pagkakaisa (each moment of unity), Kada Tagumpay (each success) and Kada Interes (each interest).

    “For the first time, Sitel Philippines is using Filipino language in a major external marketing campaign,” Robles said. “We have localized the slogans of the pillars into Filipino statements because we believe that no other language could better touch a chord among Filipinos, our main audience, that their own.”

    The launch of the new EVP is a timely and relevant step that Sitel is taking for their associates who have been doing their best to continue delivering exceptional customer experiences for Sitel despite the challenges of the global pandemic.