Leading toothpaste brand launches gamechanger in oral care


    Colgate Philippines, is continuing its mission to keep Filipino families strong, healthy and smiling as it strengthens its commitment to work collectively withthe Department of Education (DepEd), the Department of Health (DOH), Local Government Units (LGUs), and various Public Health Dental Associations in promoting proper oral care.

    “For the past 90 years, Colgate Philippines has spearheaded various programs aimed at educating Filipinos, especially the youth, on the importance of proper oral care,” said Mr. Arvind Sachdev, President and General Manager of Colgate-Palmolive Philippines, Inc.”

    Inspired by the smiles of Filipinos across the country, Colgate has been active on-ground in educating families about good oral care habits through its various programs like ‘Bright Smiles, Bright Futures’ program, the Colgate Scholarship Promo, and the Philippine Anti-Cavity Campaign. Colgate and its partners, through the ‘Bright Smiles, Bright Futures’ program, its largest and longest-running campaign of its kind, has been able to provide yearly Oral Health programs to public school learners nationwide.

    “We provide oral health education, conduct tooth brushing drills, and distribute toothpaste and toothbrush samples. Since 1997, the Bright Smiles, Bright Futures program has reached 23.8 million children nationwide across 33,000 public schools and 10,000 day care centers, and we have done so working with over 2,000 professional dentists.,” said Emily Fong Mitchell, Marketing Director of Colgate-Palmolive Philippines, Inc.

    As part of its efforts to help Filipinos possess strong and healthy teeth, Colgate is also launching the new Colgate Maximum Cavity Protection Toothpaste with Amino Power that helps strengthen teeth from within. This new and powerful formula now has Arginine that helps neutralize the bacteria in the mouth, to fight acids formed from sugars in plaque, the source cause of caries, before they can harm your teeth. It also contains Fluoride that helps add natural calcium to teeth to make them strong.