“IN these uncertain times, and as members of this global community, it is more clear than ever that we are all connected and we have a shared responsibility to protect each other,” says Mary Alderete, chief marketing officer, Banana Republic. “Since we all share this planet and its resources, Banana Republic also remains committed to our sustainability goals that reduce our impact on the planet. Today, we are sharing an update on our progress.”
Banana Republic introduces BETTER REPUBLIC – a forward-thinking ideal that underscores the company’s sustainability goals and commitment to do better for people and the planet. The BETTER REPUBLIC concept launches alongside the brand’s April marketing creative, innovated by Banana Republic Creative Director Len Peltier, which debuts this April with still photography and a film across brand channels.
BETTER REPUBLIC reflects our connection to the earth and each other, expressing the beauty and fragility of our world and the need to do better. Natural materials and earthen-inspired colors, textures and prints play across organic silhouettes, bringing to light the elements around us in a film that celebrates Mother Earth and her environments, including plant life, sunlight and water.
Our sustainable efforts include recycled fabrics like nylon, polyester, cotton and wool; man-made cellulosics sourced from suppliers that are Canopy compliant like Tencel Lyocell, Modal, Lenzing™ Ecovero™ Viscose; and denim crafted via water savings initiatives like the men’s Dry Indigo Traveler collection – made using foam dye techniques using 99% less water and 89% less chemicals compared to traditional dyeing methods – and Washwell™ denim program for women and men.
“BETTER REPUBLIC is our commitment to goals that evaluate every touchpoint across our supply chain to ensure sustainable practices in developing products that are better for people and the planet,” continues Alderete. “From supporting our factory employees to innovations in manufacturing and responsible fabrics, we are committed to doing better every day.”
BETTER REPUBLIC stands as an open promise to integrate sustainability into design and manufacturing decisions across the supply chain. Banana Republic reaffirms the sustainability goals the brand introduced last year:
- Increase sustainable fabrics: including using 100% sustainable cotton and 50% sustainable fibers by 2023
- Create more sustainable denim by 2023: focus on water-savings via Gap Inc.’s Washwell program, which uses less water in the wash process compared to conventional techniques, and the use of recycled and organic cotton, more sustainable dye methods such as the foam dye technique used for the Dry Indigo Traveler collection, and eco-friendly finishes
- Reduce water impact and promote cleaner chemistry by 2025: use techniques that save at least 20% of water in comparison to conventional methods at our mill facilites and using cleaner chemistry in our supply chain through Gap Inc.’s Zero Discharge of Hazardous Chemicals commitment, as well as ongoing efforts to select preferred chemistry options
In the Philippines, Banana Republic is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Banana Republic is available at Greenbelt 5 and www.bananarepublic.com.ph.