Important ways to help empower women

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    WOMEN can accomplish many great things on their own, but they can do more when they work together and support one another.

    AXA Philippines, one of the country’s leading insurance providers and an advocate of equality in the workplace, encourages women to empower and support one another through these simple ways:

    Show up for your fellow women. A strong support system is powerful, even life-changing. It can be as simple as offering your friend a shoulder to cry on; helping your mother, sister, colleague, or friends with chores or errands; or signing up for female-led activities or organizations. Being there for other women can boost their confidence and have a positive impact on their social and mental well-being.

    Help them reach their goals. With the right amount of support, it is not too difficult to be a successful ladyboss. If a woman aspires to succeed in business, show your support by helping her reach her goals. Encourage her to protect her business and her legacy by taking out an insurance and investment product in one. AXA’s Asset Master, for instance, is an insurance and investment plan that allows the policyholder to build a diversified investment portfolio of local and global investments and provides a wealth transfer solution to help secure the lifestyle that one’s family deserves, for generations to come. It also serves as keyman insurance for one’s business.

    Offer encouraging statements. “Good job!”, “You look beautiful!”, “You’re smart and kind!”, and “You can do it!” These are words women need to hear to motivate them or simply make their day. Be that light of hope to your fellow women by offering compliments or words of encouragement. Simple gestures will not only help her, but they will also make you feel good about yourself.

    Check your biases and assumptions. Let’s face it! Women are not completely free of biases or are incapable of judging others. The first step to fixing this is to recognize that we may be unconsciously biased against other women based on race, social status, physical appearance, sexual orientation, and physical abilities. We can then check and reflect on our own beliefs and open ourselves up for more discussions on biases, inclusivity, and diversity especially in the workplace.

    After all, as the saying goes, “When women support each other, incredible things happen.”