Identifying ‘heroes’ who make virtual hugs and kisses possible


    THE line of duty is drawn using a broader stroke these days. The term “hero” is reserved to describe duties of individuals associated with a certain level of responsibility. But those who still get the job done in the face of today’s situation have given a new meaning to the phrase. From health workers, frontliners, police officers and the media, those in the line of duty now include delivery guys, bank tellers, grocery employees, service repair crews, and e-load resellers.

    Apart from food, water, electricity, and shelter, connectivity has become the cord that strings us all together. And there are selfless, everyday cape-less heroes making sure this thread remains unbroken so we may cope with the new normal, and lead one another closer to a future that hopefully restores our daily lives.

    “We are the unsung heroes who continue to roam our delivery routes to provide load for everyone,” said a Smart, Sun & TNT e-load retailer.

    It takes teamwork, virtual or otherwise, to still be of service to customers these days. Willie Capacite shared that it is not about hitting business targets anymore and that these are the times when we throw out the Xs and Os. ”During a team meeting with our Cavite team, our battle cry was to keep on providing service not just to earn, but more importantly, to help our kababayans in their communication needs in these trying times,” he said.

    For distributor operations manager Mark Carrera, the mindset is to choose hope every single day. ”Laban lang hanggang dulo! We will always guarantee that our subscribers and retailers can rely on us to deliver load supply because communication is our top priority. We are also doing this so we can remind our ‘ka-partners’ and subscribers to stay safe!”

    Recognizing that connectivity provides access to friends, family and real-time window to the outside world for most of us, an e-load retailer from Marinduque said, “these days, we only have each other to rely on. As a load reseller, this is my contribution.”

    Johnrey Villarosa of Negros Occidental said he knows the difficulties of social distancing. Priority is online connectivity because we know that social distancing is hard, ”For most of us, all we have is virtual thread to be together.”

    Joemari Ortega of Negros Occidental summed things up: ”Communication plays a vital role today more than ever. As telecommunications employees, we continue to serve all our subscribers, particularly those who are not able to stay with their loved ones these trying times. As long as we serve, communicate, and remain smart, we can and we will survive this.”