While food may be a source of comfort and connection for people during turbulent times, it is also prudent for us to settle into fresher perspectives when it comes to how we view eating and snacking. Mindful Snacking transforms our perceptions about eating as a mechanical response to hunger by focusing on the how’s and whys of eating.
It entails reconnecting with our senses and paying full attention to what we are eating.
Snacking this way allows us to savor the flavors, aromas, and textures of the food we consume, cultivating a better sensation of the food we ingest and our experience of it. With Mindful Snacking, we allow ourselves to be re-acquainted with the pleasure of eating, leading to more satisfying snacking moments and a more positive relationship with food.
This approach to eating also helps us understand our needs better. Each person’s relationship to food is uniquely their own: We each have our own needs, preferences, and priorities when it comes to making choices about what we eat. “Mindful snacking can help you understand why you are eating, and based on this, what to eat for a more satisfying snacking experience,” adds Toff Rada, CGA Country Manager of Mondelez Philippines, “Are you looking for something sweet or savory, creamy or crunchy, hot or cold, or soft or crispy? By understanding why you are eating, you can better choose the right snack for what you need.”
When we slow down to notice what goes on every time we eat and acknowledge the dynamics at play, we are better equipped to change our behavior or thinking about food. “Mindful Snacking tells us it’s actually important to be in the moment, even when we snack,” ends Toff.
With this in mind, Mondelez Philippines is committed to fostering the growth of the Mindful Snacking movement by providing people with the right snack, for the right moment, and made the right way. Globally, the company has announced significant progress with its 2020 Impact Goals, including achieving its target of growing portion control snacks to 15 percent of its net revenue, two years ahead of target.
Locally portion control options include the Cadbury Dairy Milk and Cadbury 5Star 15g bar, Oreo 3-piece 28.5g cookie packs, and Mini Oreo pouches, which all contain less than 200 calories per pack. In the Philippines, the company has also expanded its well-being offerings with belVita breakfast biscuits. It has also improved the nutrition profile of its biggest selling brands. Since 2008, Mondelez has been offering a reduced sugar version of Tang powdered beverage, cutting off as much as 40% of its original sugar content.