How local coffee can inspire Filipinos in the new normal


    Since the start of community quarantine, Filipinos have been struggling to remain productive in the face of constant change. We are now forced to find consistent productivity in the home- a space that’s often reserved for rest and relaxation. The need to find the perfect ritual to kick-start the workday can be found in something as simple as a freshly brewed cup of premium, locally-sourced coffee.

    Launched in 2010, Kick-Start Coffee was developed as an impetus that inspires Filipinos to start, restart, and invigorate. With three signature blends of premium Philippine coffee, Kick-Start Coffee serves as the fuel that drives coffee aficionados to excel in any endeavor, whether it’s at home, in the office, or even in the gym.

    Kick-Start Coffee uses high-quality, raw green coffee beans outsourced directly from local farmers and global origins such as Brazil, Columbia, and Sumatra, Indonesia. This allows Silca Coffee, Kick-Start Coffee’s parent company, to foster long-term relationships that ensures the coffee goes through as little hands as possible.

    Beans are roasted in a German-made, semi-automated Probat Coffee Roasting Machine, personally installed by a German engineer who worked closely with Asuncion family to program Kick-Start’s recipes into the machine’s computer. Once roasted, the coffee is blended into an industrial grinder that has been optimized to deliver performance and aroma for drip brewers. From start to finish, Silca Coffee’s Master Roaster oversees the entire process.

    “Our coffee does not stay in our warehouse as finished goods for more than a week,” shares Kick-Start Coffee founder, Mike Asuncion. “We meticulously forecast product and work closely with our merchandisers to deliver the freshest coffee consistently.”.

    “Kick-Start Coffee delivers people’s daily boost in a cup,” adds Mike Asuncion. “It’s the coffee people can rely on to fuel their day.”