Coach unveils “Holiday Is Where You Find It,” its message for the 2020 holiday season.
Starring global faces of the house Jennifer Lopez and Michael B. Jordan with their families, as well as ambassadors Kiko Mizuhara, Jeremy Lin and Yang Zi and other members of the Coach Family.
Created during the unique events of 2020, the campaign spotlights Coach’s belief in positivity, finding joy in the little things and seeking comfort in togetherness and familiar traditions. “Holiday Is Where You Find It” will be unveiled as a series of short vignettes and images in which the cast are seen celebrating traditions new and old. It underscores the message that holiday is a state-of-mind—no matter how you’re celebrating this year.
To bring the campaign to life, Coach worked with a global family of creatives, including photographers and directors Ryan McGinley, Renell Medrano, Hao Zeng, Brad Ogbonna, Takako Noel, Gen Yoshida, Fan Xin, DJ Furth, Zhangmeng, Jian LV and Christelle de Castro.
“Holiday Is Where You Find It” will spotlight the house’s Beat Shoulder Bag, inspired by the downtown attitude of New York, and its new Hitch backpack and belt bag for men. A special social series will highlight the house’s archive-inspired Swinger Bag—first introduced in the eighties, reimagined for now.
Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories.
In the Philippines, Coach is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Shangri-La, Rustan’s Makati and Power Plant Mall.