Health maintenance organizations (HMO) PhilCare gained top recognition at the 18th Philippine Quill Awards. Leading the list of Quill Awards for the company is the PhilCare Community Quarantine Wellness Index which won the top prize for Communications Research category.
The PhilCare CQ Wellness Index looked into the actual state of well-being of Filipinos amid the imposition of the first enhanced community quarantine (ECQ) following the declaration of the COVID-19 pandemic in March 2020.
The study revealed that Filipinos prayed a lot more while greatly cutting down on vices during the first lockdown. Interestingly also, nearly all respondents back then were most concerned with a possible “second wave” of COVID-19.
The PhilCare CQ Wellness Index was also nominated to receive the top award for COVID Communications, a special division in this year’s Quills dedicated to business communication efforts in response to the pandemic. Meanwhile, the study’s publicity effort also won a Quill award of merit under the Communications Management division.
“Being responsive to the needs of our audience is always important to us. Given that COVID-19 and the lockdowns quickly changed the way we live, we wanted to get their pulse in the fastest and most accurate manner possible, especially with regard to their health. This is why we conducted the PhilCare CQ Wellness Index,” said PhilCare President and CEO Jaeger L. Tanco.
Another responsive effort related to the first ECQ that was recognized was the Wellness From Home (WFH) video series, which bagged a Quill award of excellence under the Communications Skills division.
The videos, uploaded on PhilCare’s Facebook page following the implementation of the first lockdowns, featured exercises taught by fitness experts to help followers achieve optimal wellness despite being unable to go out to exercise.
The 2019 PhilCare Wellness Index and the HMO’s prepaid health cards program also bagged Quill merit awards.
Organized by the International Association of Business Communicators – Philippines (IABC Philippines), the Philippine Quill is the country’s most prestigious business communications awards program. Programs and projects are awarded on the basis of excellent communication use to achieve business goals and to make a difference in society.
“We are thankful to IABC Philippines for acknowledging PhilCare’s efforts to deliver relevant health and wellness information, which audiences greatly need during this pandemic,” Jaeger added.