TO flourish in the new normal, the Philippine weaving industry needs support not only from consumers but also from key decision-makers in the Philippine business community.
HABI: The Philippine Textile Council launches “HABI Connects,” a campaign which aims to encourage more brands and businesses to support the Philippine weaving industry as well as the many skilled weavers across the country.
HABI, in collaboration with homegrown Filipino fashion brand Bayo, will roll out a collection that uses natural fiber textiles in cotton, abaca, and piña from La Herminia in Aklan, Ambension weavers in Bulacan, and Argao weavers in Cebu.
It also features weaves of polyester worked with cotton threads to upcycle industry scraps or production offcuts and prevent them from ending up in landfills.
The collection is available at www.bayo.com.ph and at www.shophabifair.com.
With the campaign, Laida Lim, president of HABI, hopes that more entrepreneurs and businesses – not just in fashion and lifestyle but also in other industries – will follow suit and support local weaving communities.