Green Doraemon as global sustainability ambassador


    GLOBAL apparel retailer UNIQLO has appointed “Doraemon” as its global sustainability ambassador.

    “Doraemon Sustainability Mode” is the name of the green model of the internationally beloved blue Japanese manga and anime character.

    Presented with the UNIQLO logo also rendered in green, he will help convey the many ways in which UNIQLO materializes its sustainability message: “Changing our future through the power of clothing.”

    Delighted to partner with Doraemon, Koji Yanai, group senior executive officer at Fast Retailing, said that over the past two decades, the global apparel retailer has undertaken numerous sustainability initiatives through business to contribute to a better, more sustainable world.

    Yanai believes that the impact of the pandemic, social transformations, and evolving consumer attitudes make it more important than ever to collaborate with customers and other stakeholders in driving positive social change.

    Commenting on the new partnership, Doraemon said: “Hi, everyone! I’m Doraemon and now I am Green! I’ll do my best as UNIQLO Global Sustainability Ambassador to help create a much brighter future! I wantto workwith you all, so we can make people everywhere more interested in the future of our world!”

    As UNIQLO global sustainability ambassador, Doraemon, who has traveled back in time, will help create a better future for the world by presenting the brand’s sustainability initiatives in fun and easily understandable ways.

    Rendering Doraemon and the UNIQLO logo green underscores the company’s determination to accelerate its sustainability efforts. Doraemon Sustainability Mode will feature in UNIQLO stores around the world, the brand websites, and other channels.

    “As a LifeWear Special Ambassador, I am very happy to be involved in UNIQLO’s sustainability efforts. I too wish to learn together with everyone else and contribute, even if a few steps at a time, to a sustainable environment and society,” said Japanese actress Haruka Ayase.