Giving ‘alaga’ for next-gen users


    As Silka celebrates its forthcoming 20th year, actress Sunshine Cruz and her daughter, Angelina, have been as new faces as they are testaments as to how “Walang Duda, Alagang Silka” is manifested.

    The mother and daughter’s relationship is grounded on friendship, which for them has been an essential foundation. Silka’s relationship with Filipinos is truly unbreakable.

    Looking back at their almost 20-year journey, Cosmetique Asia Corp.’s chief operating officer Janssen Co and vice president for marketing Jane Co assure they will never lose sight in creating products that will unleash the best in every Filipino.

    This commitment shall be upheld as they venture on to achieving more milestones. For them, there is much more they have in store that will hopefully continue to delight Filipino consumers giving alaga (care) to their daily lives.

    By sticking to its core value, Silka was able to sustain Filipinos’ trust for 20 years, and aims to pass it on for next-gen users as it looks forward to more decades of success.

    “We want more people to experience the kind of alaga we are experiencing with the brand,” noted Eunice de belen, Silka’s senior brand manager.