Under the L’Oréal Group’s global sustainability targets, Garnier launches Green Beauty – an end-to-end approach to sustainability in beauty retail aimed at reducing its environmental impact at every stage of the value chain – from education, purchasing and recycling.
“Green Beauty is our springboard to get our partners, and most especially our consumers, involved in this important cause. We believe that through collective action, we can meet our bold ambitions faster, and give our consumers the information to make more sustainable choices,” said Supriya Singh, Country Managing Director of L’Oréal Philippines.
Garnier is driving the wheel for L’Oréal’s sustainability endeavors, ensuring products contain more than 90% natural origin ingredients, certified organic product ranges, and vegan formulas. The green beauty brand will be championing sustainable eCommerce through Green Parcel, Green Spaces and Sachet Recycling with in-store retail partners and will continue to push for the empowerment of consumers through Green Education.
As an alternative to bubble wraps, Garnier has partnered with EcoNest Philippines for the use of the Geami honeycomb protective packaging solution. The patented 3D die cut paper is made from FSC certified virgin kraft paper with an interleaf tissue that provides excellent surface protection to prevent possible damages and abrasion when wrapping and handling parcels.
The company has also partnered with SainBags, the packaging will be made from cassava that are made from cassava starch and other materials from renewable resources. It is biodegradable and compostable, leaving no toxic residues and causing no damage to our oceans, waterways, land and is harmless to animals and plants.
“We are deeply honored and excited to partner with the L’Oreal Group on this transformative journey. This is our first partnership with a brand to help further their goals on sustainability. We hope that their global thrust will kickstart a new culture of sustainability in beauty retail and e-tail that will inspire real change across industries,” said Ruoshan Tao, Head of Marketing of Shopee Philippines.
Garnier aims to extend the sustainability experience to its retail partners and shoppers. With the Green Spaces initiative, Garnier has taken a sustainable approach in producing different merchandising materials and point-of-sales collaterals by using recycled and recyclable materials.
Working towards incremental change in recycling habits and reducing waste, Garnier is working hand in hand with Mercury Drug and Plastic Flamingo for a sachet collection drive. Customers are encouraged to return used sachets by dropping it in Garnier stations in Mercury Drug branches in Metro Manila.
Garnier has also partnered with Edukasyon PH, the largest EdTech platform for the Filipino youth, in developing modules focused on the education of sustainability, co-created for the Green Education Program.
“Green Education marks the beginning of efforts to empower people with important knowledge and practices on sustainability. We will take on greater responsibility, engage our entire ecosystem and demonstrate that companies can be part of the solution to the pressing challenges the world is facing,” Singh shared.