From breaktime reliever to corporate woman


    Cheridel Alejandrino, widely known as your #SMElevatorGirl, was recognized as ‘Model Employee of the Year’ at the recently concluded Messengers of Hope Awards 2020 during the Standout Leadership Conference held at Subic Bay Travelers Hotel.

    “Buong puso po akong nagpapasalamat para sa walang sawa ninyong paniniwala sa aking kakayahan bilang isang empleyado – mula sa pagiging day-off at breaktime reliever sa comfort room, elevator attendant, snacktime sales clerk at cashier sa SM City Olongapo, hanggang sa malipat ako sa SM Supermalls Head Office kung saan, sa pamamagitan ninyo at ng aking mga butihing boss, ay na-promote bilang isang Marketing Officer,” she said.

    #SMElevatorGirl Cheridel Alejandrino first rose to fame after a video clip of her at work went viral in 2013, drawing positive reactions from the viewers. The video clip shows her giving information to the shoppers in a perky manner. She was aired and interviewed in several media outfits and TV shows and was also given the chance to have her life story featured on ABS-CBN’s drama anthology series, Maalaala Mo Kaya.

    In 2016, her elevator etiquette “walk on the left, stand on the right” video, posted on SM Supermalls’ Facebook page, has also gone viral online. Today, aside from being a wife and a mom, she is SM Supermalls’ brand ambassador and has become a source of joy of shoppers as she regularly visits SM malls nationwide.