Foundation provides venues for local farmers’ social enterprises

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    SMDC Weekend Market
    SMDC Weekend Market

    CAPTIONS
    1-3 – SMDC Weekend Market
    5 – Green lane stalls at SM City Pampanga

     

    According to studies of international organizations, farmers in grassroot communities often lack access to profitable, value-added markets. In the absence of critical supporting functions – such as infrastructure and service provision – farmers struggle to shift from subsistence and barter to more productive forms of exchange.

    SMDC Weekend Market
    SMDC Weekend Market

    Because of this social good challenge, SM Foundation collaborated with SM Development Corp. (SMDC) and SM Supermalls in order to ensure that local farmers under the Kabalikat Sa Kabuhayan (KSK) program have venues where they can sell their crops and ornamental plants amid the COVID-19 pandemic.

    From training KSK participants in practicing sustainable farming technologies via technology transfer, product development, SMFI was able to innovate and create farm-market linkage through the different business groups of SM.

    The Good Guys Market is a weekend market set up in SMDC properties to connect small-scale farmers directly with consumers—condo residents. This initiative links around 26,000 small-scale farmers directly with consumers.

    Green lane stalls at SM City Pampanga
    Green lane stalls at SM City Pampanga

    On the other hand, the Green Lane initiative, which was piloted at SM City Pampanga offers a wide variety of quality yet affordable indoor plants, landscape plants, and flowers which cater to every plant parents’ preference in the home improvement project. Led by the wives of the KSK farmers, this social enterprise concept is set to be replicated in other SM malls to cater to more “plantitos” and “plantitas” nationwide.

    While navigating this time of crisis, SMFI continuously revisits the role of local farmers, especially those in grassroot communities and how their organization and the government can partner more effectively to meet this challenge and help farming communities thrive now and in the future.