The country’s creative edge in producing distinctly designed handcrafted products takes centerstage once again as Philippine manufacturers join Ambiente 2020 this coming February 7-11, to be held at Messe Frankfurt, Germany.
LifestylePhilippines will present 24-strong furniture and home décor manufacturers that represent different regions in the country to highlight handcrafted and consciously-made products that speak of story and purpose.
The participation’s key messaging for this year is “Hands That Work.” This direction presents a celebration of the innate capabilities of Filipinos to create the most design-oriented yet functional pieces from natural and sustainable raw supplies and even from old and considered as waste materials. The participation will highlight the artistic and capable hands of the local manufacturers that paved the way for different material manipulation techniques to be discovered and applied to various products globally used and appreciated today.
“We are a country of artisans. Our ancestors, up to our modern lineage are weavers, sculptors and artists that produce objects that excite the global market. Therefore, we are strongly rallying behind our exporters and helping them promote in the international arena through trade shows like Ambiente,” said Center for International Trade Expositions and Missions Executive Director (CITEM) Pauline Suaco-Juan.
As the export promotion arm of the Department of Trade and Industry (DTI), CITEM spearheaded LifestylePhilippines or the collective branding of creative enterprises that represent the best of the Philippines’ home and fashion sectors.
In February 2020, the Philippines will mark its fifth year of participation in Ambiente, carrying the LifestylePhilippines brand. Ambiente is a trade fair recognized as a meeting point for buyers and suppliers from all parts of the world, and our participation is enabling the country to vie for a slice of the design and lifestyle market in the European Union.
The contingent would also feature long-time exhibitors of Manila FAME, the country’s foremost design and lifestyle trade show as the Philippine participation in Ambiente is an avenue for Manila FAME to continue make its mark in the global design scene. Recognized as the home of Filipino artisans, designers and manufacturers, Manila FAME is the Philippines’ premier sourcing destination for high-quality export products. The show serves as the cultivating ground and springboard for innovative, top-of-the-line Philippine products and the gateway for designers to break through key international markets.