SHOPEE has introduced the Queen of All Media, Kris Aquino, as its new brand ambassador for Shopee 11.11-12.12 Big Christmas Sale – the festive season with weeks full of exciting in-app games, a star-studded TV special, and tons of amazing deals and promos.
Shoppers can look forward to big discounts from leading brands until December 12. They can also enjoy free shipping with zero minimum spend, daily 20 percent coins cashback on best treats like a Xiaomi 32-inch LED TV, a Dyson Cyclone Cordless Vacuum Cleaner, and Christmas baubles such as decorative ornaments and village nativity sets.
Consumers can expect one-peso deals on selected items from various categories such as beauty, fashion, mobile, and stationery products, plus get up to 70 percent off on 11.11’s leading brands.
“Christmas is the biggest holiday in the Philippines, and we are excited to kickstart the celebrations with Kris Aquino as our new brand ambassador,” Martin Yu, Shopee Philippines associate director, said at the virtual event.
Shopee has been working to reach its long-term vision to bring e-commerce to everyone, Yu said, adding the company wants to connect with Filipino users on a deeper level and share the benefits of e-commerce to them this Christmas season.
As the new brand ambassador, Aquino will participate in a range of initiatives for the big Christmas sale: her highly anticipated on-screen appearances on TV and Shopee Live; engaging shoppers with her Tiktok videos on Shopee’s official account; mini-games on Facebook, Instagram, and Twitter where users could win Shopee vouchers; and Shopee themed Aquino stickers on Instagram.
Aquino also teams up with Shopee as the face of “Shopee Bayanihan: Pamaskong Pambata” to help raise funds to support the Filipino youth’s health, education, and welfare through a digital charity sale, special live streams with leading brands, and user donations through the Shopee app.
Partner organizations include PGH Medical Foundation, GMA Kapuso Foundation, FundLife, World Vision Philippines, Ronald McDonald House Charities, Mano Amiga, Young Focus Philippines, Save the Children, Project Pearls, Project SMILE, and Kythe Foundation.
The e-commerce platform further commits to uplifting communities, generating new opportunities for sellers and brands, and designing stronger shared experiences for shoppers this big Christmas sale – all as part of its broader vision to make e-commerce for everyone.
It will strengthen its efforts to ensure that everyone can discover the benefits and opportunities of e-commerce, Yu said.
Fortunate to be at the forefront of this transformation in the region, Shopee will continue creating livelihoods for local sellers and entrepreneurs, ways for people to shop and connect, and new paths to success for businesses, he added.