Engaging kids in nutrition and hygiene


    The prolonged quarantine brought new challenges for Filipinos. This is particularly true for parents, who now have to manage keeping their kids healthy and energetic while overseeing their learning in at-home, online classes.

    To help parents and kids learn proper nutrition and how it enables them to be energetic and grow stronger while on distance learning, Ajinomoto Philippines Corporation (APC) is sharing its resources with Department of Education through the launching of the Prottie SuperKID Campaign.

    The campaign instills the importance of good health, nutrition, and hygiene habits among grade school children in a fun and engaging way.

    Under the campaign, total of 200,000 newsletters to parents during the distribution of modules in selected elementary schools in the country. The educational newsletter serves as a kid-friendly guide that aims to help grade school students learn more about hygiene, sanitation, immunity, psychosocial development, and healthy eating.

    It includes healthy recipes, easy-to-follow exercises, and educational comics and brain teasers. Apart from the newsletters, parents were also given packs of Prottie Soy Milk in Chocolate and Caramel variants.

    “Parents have a huge learning curve as much as their children when it comes to adapting to the new normal. On top of applying new routines for the family, they are also responsible for helping their kids understand these challenging times without sacrificing their learning and healthy eating habits,” says Roann Co, APC General Manager of Marketing and Public Relations. “At Ajinomoto, we seek to help parents and their kids overcome these challenges.”

    Prottie is the Philippines’ first powdered soy milk drink of its kind. It is rich in protein and calcium that help support children’s body and bone development.