FOR 125 years, Sun Life Philippines has been helping Filipinos achieve lifetime financial security and live healthier lives. The age-old company continues to evolve and stay relevant for the present generation.
The first and longest-standing life insurer in the Philippines comprises more than 1,000 employees, 20,000-strong advisors and over 5 million clients.
To strengthen its commitment to Filipinos, it will launch various initiatives this year.
Benedicto Sison, Sun Life chief executive officer and country head, said the company has achieved the goal to have 5 million clients.
“Our efforts to serve more Filipinos have likewise led to another milestone which is sustaining our leadership position in the market,” he said.
Sison added the company will not only pursue to achieve its financial targets or sustain its leadership position, but also deepen “the quality of relationships we have with our clients…
By elevating the quality of advice we give, offering more holistic and relevant solutions, serving our clients anytime and anywhere, and engaging them through our meaningful interactions.”
For one, he said, the company is launching the Sun Life Cancer Care, a critical illness insurance plan that provides the combined benefits of prevention, protection and comprehensive health coverage.
The company will also gear up its digital transformation. It started digitalizing many processes including the purchase and activation of a digital insurance product, Sison said.
Clients can now experience a completely paperless application and straight through processing for availing Sun Life products.
Sison said the company prepared special treats for its clients and the public yearlong.
“There will be prizes like celebration packages and all-expenses paid vacations,” he said.
Sun Pera-Aralan, on the other hand, endeavors to help 125,000 Filipino public school teachers lessen their debt and properly budget their salary. “So far, we have already impacted the lives of about 10,000 public school teachers,” noted Sison.
Apart from sustainable financial literacy programs, the company also aims to offer assistance in times of calamities such as the recent Taal Volcano eruption.
No matter what the future holds for the company, its journey will always be dictated by its clients’ needs, Sison said. Every decision shall revolve around serving Filipinos not only not in the present but also “beyond lifetimes,” which is the company’s theme for this year’s celebration.
The theme speaks of the generations of clients it has served, promises it has kept, dreams it has fulfilled and lives it has made brighter, Sison explained.
Léo Grépin, Sun Life Asia president, underscored the importance of the Philippines to the company’s success in the region today.
Sun Life Philippines, he said, is a crown jewel in its business. To be the first life insurer 125 years ago and the leading insurer today is testament to its commitment to Filipinos through thick and thin, to a company culture focused on delivering to its clients over their lifetime, and to generations of employees and advisors who have led the evolution of the industry in the country.
Grépin said insurance, which is a part of the fundamental DNA of economic growth, protects people and businesses so they can offset their risks and help achieve their ambitions.
He added it is not just the size of the business that has changed but “it is the nature of how we do business.” The company reaches a new generation through partnerships with other market leaders as well as investments in innovative new business models.
As the industry leader, Grépin said the company understands the needs of its clients and provides the best possible experience at every interaction. It also became the leader in innovation, caring for its clients in a wider community.
Grépin assured that the country will continue to be at core of the company’s expansion and development in the region, as well as in the clients’ solutions and services it develops, in the distribution capabilities and standards of excellence it maintains, and in investments in digital initiatives to power its client-relied strategy.
For his part, Dean Connor, Sun Life Financial president and chief executive officer, said how Sun Life Philippines continuously evolves and keeps with the times while remaining true to the company’s purpose has been a source of inspiration.
“In some ways, what we are celebrating is not just the 125-year history, but we are celebrating the amazing ability to change,” Connor said, adding that one constant amid the changes is the “focus on our clients.”
As part of the anniversary, the company unveiled its commemorative marker and client stories’ art exhibit.
Last January 17, a grand concert was held to remember significant events that shaped the company’s history and honor the people who became a part of this journey. The musical featured Charo Santos-Concio, Judy Ann Santos-Agoncillo, Enchong Dee and Matteo Guidicelli, with Piolo and Iñigo Pascual.
Gian Magdangal, Acapellago, Baihana, Radha, Frenchie Dy, Katrina Verlade, Aicelle Santos, Philippine Madrigal Singers, Gabriela Pangilinan, Morisette Amon, Ben & Ben and Rachelle Ann Go performed at the event.