CHOW TAI FOOK, the pioneer in the jewelry industry, recently opened its flagship store at Solaire Resort and Casino in a bid to offer its high quality products that are timeless and can be bequeathed to future generations.
The grand opening of the Chow Tai Fook Manila Store was officiated by Charles Sy, The Kho Group’s director, who imparted his vision to combine the Filipino’s passion for artistry and Chow Tai Fook’s renowned craftsmanship in the local fashion and lifestyle scene.
“Chow Tai Fook is a brand which values creativity, authenticity and originality, something that I believe fits into the Filipino principles,” Sy said, adding that combined, people can expect something extraordinary.
As part of its global expansion efforts, the jewelry brand is deepening market penetration by leveraging franchisees over the next three to five years.
The jewelry brand’s presence in the Philippines brings forth a whole new experience of innovative craftsmanship, quality and value for Filipinos when it comes to jewelry brands.
Its new home in Manila matches the luxury and authenticity the jewelry brand bears. Its 200-square-meter store is illuminated by warm lights and has a simple yet sophisticated design that also matches the brand’s philosophy of sincerity and eternity.
Capturing Filipinos and Filipino-Chinese alike, the jewelry brand aims to sell unique designs exclusive to the Philippines, on top of its offered products.
There is a market for high quality jewelry in the country, the company said, as it sees a huge potential in young Filipino clients who spend and invest more.