IN an uncertain year, Lazada Philippines’ recent 12.12 Grand Christmas Sale has raised to a new level a platform for customers to share happiness through a fun-filled shopping experience while doing meaningful work for the country.
Ray Alimurung, Lazada chief executive officer, emphasized the e-commerce platform’s commitment to serve the country and shared various initiatives aimed at empowering sellers to bounce back from the effects of the pandemic.
Lazada’s ‘Bounce Back Together’ stimulus program has offered P100 million in subsidies and resources to help sellers digitalize, supporting over 7,000 local micro, small and medium enterprises (MSMEs) so far. A series of Bounce Back campaigns were also launched to generate consumer demand for sellers.
The e-commerce platform now has 4,000 local and international brands on LazMall and 100,000 active sellers monthly, double the 2019 numbers.
Cashless payments have also doubled from 2019. Partnering with UnionBank it launched the first e-commerce credit and debit card in the Philippines offering free shipping vouchers monthly, special discounts and six times Wallet Credits earned from purchases.
Sales of digital goods through the platform has also jumped eight times.
Logistics frontliners delivered millions of packages to various parts of the Philippines – from Pagudpud to Davao Del Sur – travelling a total of over 47 million kilometers for this year alone.
Carlos Barrera, Lazada chief operating officer, highlighted Lazada’s innovations to cater to evolving needs of consumers and kept mindful of consumer trends that emerged this year.
The Lazada Awards has recognized 32 inspiring sellers, brands, and partners–mostly MSMEs– that demonstrated exemplary performance this year and helped support the economy through their online business.
The Lazada Fresh and Lazada Med continues to provide consumers convenient online access to a wide assortment of fresh foods and frozen products, and health and wellness products. It has so far onboarded over 400 fresh food sellers, and offers thousands of health products.
Smartphones emerged as a top selling category as disposable face masks, among others, climbed on the list. Other emerging categories include cycling and outdoor recreation supplies and well-being supplements.
According to Neil Trinidad, Lazada chief marketing officer, various initiatives in the past year have been introduced including the shoppertainment program in store for consumers last 12.12.
The company’s digital-giving platform has enabled support for relief efforts and secure digital donations to trusted non-governmental organizations. To date, LazadaForGood has raised over P30 million for 25 of its partner NGOs. Back in January, it also raised funds for communities affected by the Taal Volcano eruption.
The company also launched the ‘Combat COVID-19’ initiative and hosted its first “Radio Gives Back” charity concert from home to raise funds.
To support communities devastated by the recent typhoons Rolly and Ulysses, Lazada partnered with NGOs Caritas Manila, Kaya Natin, Project Pearls, UNICEF, and World Vision.
Last 12.12, Lazada also partnered with Unilever, RFM, Dole, Century Pacific Food, and Rise Against Hunger to launch ‘Brand Aid: Noche Buena Para Sa Lahat’. This first-of-its-kind partnership will bring Noche Buena to families in need this Christmas.