Celebrating a child’s gains


    The new normal brought about by the global COVID-19 pandemic has fundamentally changed the way we work, play, and live – especially for today’s millennial moms and dads. The drastic changes are causing parents to worry even more about their kids, who now worry about their child’s development in a socially distant world.

    Growing-up milk brand Similac GainSchool encourages parents to celebrate their children’s achievements, whether big or small. With Similac GainSchool’s recent campaign, Fast Learners Level Up Every Day, the brand aims to help parents pay more attention to the little signs that their kids are levelling up.

    While parents may never stop worrying about their children’s future, it is through these little wins that they can feel successful today. Little wins reassure moms and dads that their kids are on the right track, and that they are being the best parents they can be today to help kids achieve even more tomorrow.

    In a pre-pandemic world, parents could easily see that their kids are levelling up when they come home from school with a gold star, a medal, or anything that is representative of a “big win”. Today, levelling up means so much more than just awards or academic achievements. As parents and kids navigate through these challenging times, we need to take every opportunity to level up and treat each moment as a step towards success.

    When we celebrate each little win, we are reminded that our children are already winners in the making. It is important that we start seeing these little everyday achievements as worthy as a medal or a gold star, because every small step is a leap towards achieving great milestones.

    On top of worrying about whether or not our children are levelling up, the new normal has heightened every parent’s worries about their children’s health, immunity, and safety. This is why it is very important to ensure that children are getting all the proper nutrients in their food, milk, and everything they consume.

    “Similac GainSchool understands the need of parents to support their child’s faster learning. As such, we’re happy to announce that Similac GainSchool has 10 key brain nutrients that can help develop stronger and faster brain connections, along with 2′-FL HMO and Nucleotides to boost your child’s immune system. With this, we encourage you to celebrate each of your child’s achievements as they continue to level up every day,” says Dr. Jose Rodolfo Dimaano Jr, medical director of Abbott Nutrition.